When you have an eye on everything that goes out for a client’s brand and marketing, I call it creative direction. I did it for Ark before they made me CMO, and did it for a number of clients as a freelancer. Because I’ve done video, print, design, radio, social media and skywriting, I have a pretty good idea of how to make everything work together to make the biggest bang for the buck. Ok, I never did skywriting, but I’d like to. You can be my first skywriting client. Please.