To create effective marketing communications, nothing is more critical to success than having a clear understanding of who you are and what you do. That’s why developing your brand platform is so vital prior to investing in identity work or advertising. We love to help companies — established and start-ups — build great brands through our highly focused brand position papers. Then we can help you create the materials to make you brand known.
Foundation
A clear brand identity communicates who you are internally to your own staff, and externally with your customer.
Promise
Your promise to your customer should accurately and compellingly reflect the excellence of your service and/or products.
Blueprint
A well articulated brand becomes the map for the plan to differentiate you from your competitors.
Focus
Your brand should identify your ideal target market(s) and prioritize demographics and psychographics.
Position
Your brand should help differentiate you from your competition, securing your position in the marketplace
Excitement